Helping suppliers access and succeed in the U.S. retail landscape through strategy, partnerships, and deep market knowledge.
With years of retail and sales experience, we help guide food companies in navigating the complex U.S. market. With our expertise in sales development, retail growth, and branding, we can elevate your brand, ensuring a successful market entry and sustainable growth.
The expansion approach would be customized according to the goals and strategies defined for the U.S. market. We propose a comprehensive strategy covering sales development, retail partnership, and brand enhancement, backed by measurable goals and robust support systems.
a. Product Market Fit
Analysis of products for U.S. market compatibility, focusing on pricing strategies and assortment optimization.
b. Ideal Customer Demographics
Identification and profiling of target consumer segments.
c. Unique Marketing Position
Development of a brand message that resonates with U.S. consumers.
d. Hybrid Route to Market Plan
Tailored distribution strategy encompassing key accounts and specialty independent retailers.
e. Financial Strategy
Efficient promotional strategies and trade spend marketing, ensuring optimal ROI.
a. Broker Network
Identify and connect with the right brokers for your product.
b. Sales Team Development
Crafting the ideal employee profile and hiring support.
c. Sales Roadmap
Customized sales plan with clear milestones.
d. Training
Specialized training modules for sales and marketing teams.
1. Customization
• We will customize the strategy based on your brand’s unique characteristics and goals.
• We can provide examples of how we successfully tailored strategies for similar clients in the past.
2. Track Record
• We have success stories and case studies from our previous collaborations with food companies entering the U.S. market.
3. Communication and Collaboration
• We will keep you updated on the progress of the strategies and milestones.
• There will be regular meetings and reports twice a month.
4. Financial Transparency
• We will provide a detailed breakdown of the budget for both the Sales Development Strategy and Retail Growth Partnership programs.
5. Confidentiality
• While the NDA is appreciated, we ensure the security of sensitive information throughout the collaboration.
6. References
• We can provide references from previous clients who have engaged in similar programs with our company.
7. Flexibility
• Our approach is flexible and will incorporate your ideas in case we need to adjust the strategy based on market dynamics or internal changes.
8. Timeline
• We can provide a tentative timeline for the initiation and completion of both programs.
9. Legal and Compliance
• We will set up all legal frameworks and compliance measures to ensure that all activities align with U.S. regulations and standards.
